Microsoft - Minecraft

Lead a team of graphic and web designers, 3D artists, and video editors to produce a wide range of assets for marketing and web initiatives, including UX wireframes and prototypes, UI for web, packaging, presentations, ads, promotional videos, print materials, and 3D renders. Established and worked with brand guidelines for IPs including Minecraft, Minecraft: Eduction, Minecraft: Dungeons, and other upcoming IPs. Collaborated with marketing, developers, and consumer products to ensure deliverables follow core brand guidelines.

Minecraft Store

Provided design direction for Minecraft Store update. https://shop.minecraft.net/collections/all Built in partnership with third-party e-commerce partner.

Before

MNCRFT_SITE_Layout_120320_Page_1.png

After

screencapture-shop-minecraft-net-2021-05-10-20_38_44.png

MInECRAFT FeeDBack WEbsite

Provided design direction for style refresh of existing Minecraft Feedback website. https://feedback.minecraft.net/hc/en-us This project presented a unique challenge of re-styling an existing website with little ability to alter the HTML.

Desktop Website Mockups with style annotations

Mobile Website Mockups with style annotations

3D Renders

Created 3D renders on Maya for use on marketing materials, as well as a default background on Microsoft Teams.

spring-sale-2020-01.png
MKT_SummerSale2020_NET_1170x500.jpg
Cat_Gifts.png
Battle_with_Friend_MC.png

In-Game Item Icons

Partnered with UI team to create in-game items.

Booklets

Minecraft EDUCATION Teacher's Guide

Minecraft_EE_Booklet_2018_Final_cg_Page_01.jpg
Screen Shot 2018-05-13 at 9.32.09 PM.png
Screen Shot 2018-05-13 at 9.33.50 PM.png

Packaging

GameVice

Nimbus Controller

Screen Shot 2018-05-13 at 9.56.15 PM.png